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Empowering You Through Powerlifting

Athletes Coached

300+

University Clubs Coached

University College London

King's College London

Queen Mary University of London

Oxford University

ACHIEVEMENTS

International Stage

12+

International

Competitions

Coached

2

University Mens

Teams

1

University Womens

Teams

1

Gold Medals

3

Silver Medals

4

Bronze Medals

National Champions

10+

Coached Athletes From

UK

Malta

USA

Singapore

Hong Kong

Taiwan

Bangladesh

Turkey

Cyprus

Sweden

Moldova

Indonesia

Germany

Am · bi · tion

noun

a strong desire to do or to achieve something, typically requiring determination and hard work

We all have ambitions. Our desires to achieve something great give us a means to become better than who we are today. 

It is not whether our ambitions are possible, but a question of how to make them possible. Strong Ambitions exist to pave the way for the “how”. 

MEET YOUR COACHES

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Founder

Norman Cheung

I help drug-free raw powerlifters of all levels by developing them physically and mentally so they can actualise their potential as fully as possible. 

 

My approach to coaching is pragmatic, holistic, and data driven, with your value system at the heart of the process.

 

I have spent more than 10 years supporting university teams from 4 universities and individual athletes to become international competitors, national champions and international medallists.

 

I have served as a British Powerlifting Team GB Coach since 2016 and have also toured over 10 international competitions.

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Coming soon...

New Coach

Coming soon...

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Empowering You Through Powerlifting

Enjoy a fully athlete-centric coaching lead by your goals and values, and responsive around your lifestyle.

We believe in constant development as coaches so you can continue developing as an athlete

Expect full transparency and open communication

Benefit from experience and research driven coaching

What Clients Say...

I started working with Norman in 2016. I’ve gone from barely knowing what powerlifting is to winning numerous championships, competing internationally, and breaking several British records.

 

Having a coach that I can communicate well with is key, and Norman is easy to talk to and quick to respond to any queries...

 

He’s also very attentive and understanding... is happy to adjust my programme to fit around whatever else might be going on

 

He is skilled at pinpointing any weaknesses in strength or technique and adjusts my training accordingly to address these. I thoroughly enjoy working with Norman and could not recommend him enough!

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Sabrina Shah 47kg 
British Women's Champion '20
British Junior Champion '19
European Bronze '17, '19
British University Champion '16, '17, '18, '19

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How To Get Started

1. Fill out the application form

2. Schedule a free no-obligation consultation  

3. Assess the you as an athlete 

4. Mutually agree on training intervention

5. Watch The Lifts Go Up!

Contact

Contact Us

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