Unleash Your Powerlifting Potential

Harness your true strength with our expert powerlifting coaching. With unparalleled guidance and support, you can surpass your limits, shatter records, and dominate the lifting platform.

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University Clubs Coached

Am·bi·tion

noun

A strong desire to do or achieve something, typically requiring determination and hard work.

We all have ambitions. Our desire to achieve something great gives us a means to become better than who we are today. It is not whether our ambitions are possible, but a question of how to make them possible. Strong Ambitions exist to pave the way for the “how”.

Transform Your Powerlifting Journey

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Online Powerlifting Coaching

Join our comprehensive online coaching program tailored to elevate your performance. Whether you’re a beginner or a seasoned athlete, our personalized approach ensures you achieve your goals.

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Mentorship & Consultation

Get expert advice and mentorship from top-level coaches to fine-tune your techniques, strategies, and mental approach.

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Achievements

300+

Athletes Coached

12+

International Competitions Coached

10+

National Champions

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Medals Won

1 Gold Medal

3 Silver Medal

4 Bronze Medal

Meet Your Coaches

Dedicated to Elevating Your Strength and Performance

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Founder

Norman Cheung

I specialize in helping drug-free raw powerlifters of all levels achieve their full potential, both physically and mentally. My coaching philosophy is pragmatic, holistic, and data-driven, ensuring that your unique value system is at the heart of our process.

Over the past decade, I have had the privilege of supporting university teams from four esteemed institutions, as well as individual athletes, guiding them to become international competitors, national champions, and medalists on the global stage.

Work with Norman

Coming Soon

Coming soon

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Empowering You Through Powerlifting

Experience coaching that’s as powerful as your lifts. With a client-centered approach, we:

Tailor your training to fit your unique goals and experience level.

Develop customised strategies that optimise your performance.

Support you through every lift with expert guidance and motivation.

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Our Athletes

Sabrina Shah

Weight 47kg

British Women's Champion '20

British Junior Champion '19

European Bronze '17, '19

British University Champion '16, '17, '18, '19

I started working with Norman in 2016. I’ve gone from barely knowing what powerlifting is to winning numerous championships, competing internationally, and breaking several British records. Having a coach that I can communicate well with is key, and Norman is easy to talk to and quick to respond to any queries...

He’s also very attentive and understanding... is happy to adjust my programme to fit around whatever else might be going on. He is skilled at pinpointing any weaknesses in strength or technique and adjusts my training accordingly to address these. I thoroughly enjoy working with Norman and could not recommend him enough!

Get Started

Fill out the application form
Schedule a free consultation
Assess your goals as an athlete
Map out your training plan
Watch the gains roll in!